Five Minute Journal

The Five Minute Journal is one of the most-downloaded gratitude apps on the App Store — a daily journalling practice distilled into two five-minute sessions. Built for Intelligent Change, the app translates a bestselling physical journal into a product that earns its place in people’s morning routines.

The challenge. Sustaining a product through every major platform shift while growing from early-adopter tool to mainstream habit. iOS 7 redesign, widgets, Live Activities, Apple Watch, iPadOS, macOS — every new surface needed a considered response that kept the product feeling native without losing the simplicity that made it work.

What we shipped. Full redesigns across four major iOS versions. Widget support and Live Activities. Apple Watch integration. Subscription paywall with family sharing. Onboarding personalisation. Multi-platform builds across iOS, Android, iPadOS, watchOS, and macOS. Ongoing maintenance sprints to keep everything sharp.

The outcome. 4.8★ average App Store rating. 25,000+ five-star reviews. Regular App of the Day features across multiple markets. 60,000 monthly active users. A product that remains the benchmark for gratitude journalling apps, years after the original launch.